A Designer WhoBrings Ideasto Life.
I'm an art director and designer working across campaign, brand and product. I turn ideas into work that brands can actually run with — from the first territory to the final asset.
7+
Years experience
250+
Projects completed
120+
Happy clients
About me
Art director and senior designer with eight years of campaign and brand work for international names — The Body Shop, Kylie Cosmetics, Avon, Kiehl's, Oriflame, Serta, Bunnings and Click365.
I'm comfortable owning a campaign from the first territory through to the final asset: concept development and internal pitching, visual direction, photoshoot art direction, and rollout across retail, print, social and marketplace.
Most recently six months with Li & Fung — four of them on-site in Ho Chi Minh City — building AI production pipelines that cut brief-to-delivery from roughly three weeks to three days. That's the practice NOSET Studio runs on: human taste, new tools.
The road so far
2018
NIELIT
Graphic Designer
2021
NCERT
Senior Graphic Designer
2022
Oriflame
Senior Graphic Designer
2025
Quest Retail
Assistant Manager
2026
Li & Fung
Creative AI Specialist
2026
Worked with you
The Process
Before anything is designed I want the brief behind the brief — the product, the market, who it's for and what the work has to do. Half the job is asking the right questions early.
Two or three visual territories, with references and a rough layout for each. You pick a route before anyone spends a week rendering the wrong one.
Art direction and production together — AI generation where it earns its place, traditional craft where it doesn't. Either way the output is judged on whether it looks shot, not generated.
Two rounds of revisions as standard, checked against your brand guidelines and the platform's own content rules, so nothing gets rejected at upload.
Every size and cut the campaign needs — retail, print, social, marketplace — packaged and named so your team can find things six months later.
Frequently asked questions
Brand films and commercials, product and lifestyle photography, e-commerce carousels and A+ modules, and full print catalogues. Most projects are a mix — one product, shot once, cut for every channel it has to appear in.
Both, and the brief decides. AI production replaces the studio day on a lot of product and lifestyle work; where a real shoot is the right answer, I art-direct that instead. The rule is the same either way: if it looks like AI, it isn't finished.
A single film or a set of product visuals usually runs one to two weeks. A full campaign with a catalogue behind it takes longer. AI pipelines have cut brief-to-delivery from around three weeks to three days on repeat work — I'll give you a real date before we start, not an optimistic one.
Yes — that's most of what I've done. Eight years across beauty, home and furniture brands, holding every asset to the guideline and to each platform's content standards, including Amazon, Wayfair and Walmart listing rules.
Usually yes. A clean pack shot or a CAD file is often enough to build lifestyle scenes, carousels and video around, without reshooting anything.
Send the product, the market and roughly what you need. You'll get a scope, a timeline and a price back — and if the job isn't a fit, I'll say so rather than take it.